Easy Peasy Baked Basa Filets

For a super quick delicious & healthy family dinner, this is it! I buy the case of frozen fillets, and bake them from frozen. Makes it easy and so economical!



  1. Prepare baking sheet with parchment paper. Put basa fish on the baking sheet.
  2. Melt butter in the small glass bowl. Add paprika, dried basil or oregano, salt and lemon juice.
  3. Spread the marinate on both sides of fish using cooking brush or spoon. Marinate for 20 minutes.
  4. Preheat oven to 350 F.
  5. Bake for 30 minutes uncovered. Enjoy 😀

Last Minute Mother’s Day

It’s understandable, even holidays that fall on the same day every year can creep up on us – never mind those with changing dates that require extra brain power to remember!

Zum Zum has you covered with same day delivery Mon-Fri, here are a few thoughtful gifts so that Mom will never know you forgot to pick something up for her special day.

For the beauty buff:

Hydrating formula with niaconamide, antioxidants and vitamins, fragrance-free, broad spectrum SPF 15.
Total Effects 7-in-1 Anti-Aging Fragrance-Free Moisturizer with SPF 15 is a daily moisturizer that revives skin and protects against harmful UVA/UVB rays. Formulated with a VitaNiacin Complex and skin conditioners, it fights 7 signs of aging for younger- and healthier-looking skin. Its vitamin-rich formula helps reduce the look of age spots, minimize the appearance of pores and reduce the appearance of fine lines and wrinkles. (See ingredients list here.)

GLYSOMED HAND CREAM – $17.51 (2 x 250ml + 1 x 50ml)
Glysomed Hand Cream contains a uniquely effective blend of glycerine, chamomile and silicone to deliver indispensable care, locking in moisture to relieve and help prevent rough, dry hands. Glycerine hydrates and helps to maintain and restore the skins’ moisture balance. Chamomile contains properties that work to calm and soothe irritated skin. Spreads easily and penetrates deeply to moisturize rough, dry hands. Apply throughout the day as needed, and after washing hands, Apply more frequently when temperatures are cold and the air is dry. (See ingredients list here.)

Bring baking bliss:

Take your pastry decorating to a whole new level with this 29-piece stainless steel pastry tube decorating set! Whether you are adding the final touches to a cake or topping off your custom cupcakes, this set gives you everything you need to create your signature designs. Plus, it all fits in an included hinged, plastic box for convenient storage. 
Made of durable stainless steel, this decorating set features a variety of helpful tools such as tubes for writing letters and tubes for creating stars, leaves, and a basket weaving pattern. 

SAGETRA 18-GAUGE BUN PAN 18 x 13 – $6.65
This full size aluminum sheet pan is built to withstand the daily demands of a busy commercial kitchen. Easy to clean and maintain, it’s a versatile addition to any kitchen!
Made of 18 gauge, heavy weight aluminum, this is a great pan for everyday use. Designed to resist warping and bending, it can withstand cold temperatures in the freezer and high heat applications in the oven. Plus, its natural finish is easy to clean to keep this pan looking great after each use.
The flat construction ensures even browning. It can also be used as a cooling area when you transfer your sweet treats to it after baking. Also makes an excellent tray for prep work!

SAGETRA MIXING BOWL 18.9 L / 20 qt – $16.91
This giant mixing bowl is lightweight, yet it’s built to last and made of durable stainless steel. Its attractive mirror finish adds sleek and shine to any kitchen.
19″ diameter / 5″ height


SAGETRA COLANDER 12.3 L / 13 qt – $14.48
Featuring a sparkling mirror finish, this 13 qt. stainless steel footed colander is durable and dent resistant! Equipped with both a base and handles, this colander is ideal for rinsing fruits and vegetables in the sink, as well as straining pasta and potatoes. The sturdy base sits well in the kitchen sink and the holes at the bottom are effective in draining liquids quickly. The added height of the base also improves sanitation when placed on prep tables. 
The handles are convenient for transport around the kitchen, and as an added benefit, the handles can be hung from hooks during storage, which will help save space and declutter your kitchen counters!  

SAGETRA INC. is a Canadian company based in Montreal dedicated to deliver excellent service and provide high quality products, and whose main objective is the satisfaction of their customers. SAGETRA INC. is recognized as a leader distributor of kitchen accessories and restaurant equipments in North American market.


Easy Cards for Little Hands

Skip the dollar store greeting card – let the kids handle your Mother’s Day wishes instead. Grandma will proudly display their personal touch and she’ll be reminded of her talented grandkids everyday she sees the card!

Or share this post with Dad and keep everyone occupied with a fun afternoon activity! We’ve gathered a few simple-to-craft Mother’s Day cards below that are bound to make a lasting impression.

For the biggest impact, stock your art kit with the gorgeous colours in a new pack of 24 BIC INTENSITY Fashion Fine Point Assorted Colours Permanent Markers. Low odour, they’re quick-drying, fade and water resistant. Acid-free ink (no added acid; no measurable pH), ACMI (Art and Creative Materials Institute) approved, non-toxic, great for any project as they mark permanently on just about everything: glass, metal, plastic, photos, foils, coated paper, oily and damp surface.

Tiff Keetch is a photographer and blogger, author of a popular accordian-style, “I Love You Thiiiiiiiiiiis Much!” greeting card that went viral on Pinterest. Quick and simple, all you’ll need is some construction paper, markers, scissors, and glue! Trace the child’s hands onto construction paper and cut out. Fold a strip of paper into an accordion, and glue one end to each hand. Decorate with “I Love You” on one hand, “Thiiiiiiis” stretching across each fold of the accordian, and finish with “Much!” on the second hand. That’s it! Follow along with her original instructions here: “A Day in My Life – I Love You This Much Card”

For the older kids, Marisa Edghill is a Canadian craft designer and has shared a genius method to dress up a blank card with washi tape for a professional looking completed product. All you’ll need that you may not already have on hand is some washi tape (OR beautifully patterned paper from magazines, old wallpaper rolls, old books etc, you would just need to add glue), parchment or wax paper, and a mirrored print out of your design. Her instructions are wonderfully detailed here: “Omiyage Blogs – Make a Mother’s Day Card”

For the punny mom, take inspiration from a wide range of funny examples available in a simple online search. Hard to choose a favourite between the classics “You did a grape job raisin me” and “You’re one in a melon”, check out more ideas here: “Mother’s Day Puns”


Essential Gifts for an Indispensable Lady

Where would we be without Mom?

Let her know you appreciate all those times she appeared out of nowhere, ready with her first aid kit the moment you fell off your bike! Ensure her shelves are still stocked better than a pharmacy’s with hand sanitizer, 99% isopropyl alcohol, Polysporin, Band-Aids, or a touchless infrared thermometer for Mother’s Day!

BROOKSTONE HAND SANITIZER – $8.05 (2 x 473ml = 946ml total)
Invigorating gel made from naturally-renewable Ethanol to disinfect your hands when soap and water are not available. Convenient flip -top lid. 70% ethyl alcohol v/v, kills harmful bacteria and germs, infused with botanical extracts
NPN # 80103156

PSP ISOPROPYL ALCOHOL 99% – $14.18 (4 x 500ml = 2L total)
Topical antiseptic for temporary relief of bruises, sprains and muscular aches. May be used to aid the preventing of bedsores or reduce excessive perspiration. Apply as required. Used as a solvent, antiseptic and as a basis for isopropyl alcohol rub. Apply full strength to affected areas and rub in. May be diluted with 2 or 3 parts water if desired for the alcohol rub.

POLYSPORIN COMPLETE OINTMENT – $22.44 (2 x 30g = 60g total)
“Our most advanced antibiotic ointment featuring a HEAL-FAST® Formula, POLYSPORIN® COMPLETE Antibiotic Ointment provides pain relief and infection protection to speed healing of minor cuts, scrapes, and burns. Containing lidocaine hydrochloride for fast-acting pain relief and three antibiotics to ward off infection, POLYSPORIN® COMPLETE Ointment provides infection protection that works. Using this ointment with a sterile dressing helps minor wounds heal four days faster than with a dressing alone. Apply the non-staining, odorless ointment one to three times daily for infection protection to help speed healing.”

Includes assorted sizes: 50 flexible fabric, 25 SKIN-FLEX, 80 sheer strips COMFORT-FLEX, 45 clear strips COMFORT-FLEX, 10 extra large flexible fabric bandages and plastic storage case

A touch free, infrared thermometer that can measure temperature either either Celsius or Fahrenheit. Nine memory settings & a fully backlit display. Three reading options: touchless, forehead & ear. Colour coded reading indication. Instant 1 second reading. Includes 2 AAA batteries

Mother’s Day is Zuming Around the Corner 🌺

Mother’s Day is right around the corner, and we hope everyone has a way to show Mom their love and appreciation no matter the circumstances. Here are a few ways to show her she’s on your mind!

Drop off some healthy homemade frozen dinners: What says “I love you” more than a gifted homemade frozen meal? …Bringing her two homemade frozen meals? She’s sure to appreciate the gesture and enjoy her night off!

Get creative with decorations: While you’re dropping off her dinner, spruce up her front door with a spring wreath and put a smile on her face every time she looks outside. She might even have a spot on her front porch or in the garden for a creative display!

Have the kids draw with chalk: Let the kids express how much they love grandma, as only kids can. Collect some rocks, colour them with chalk and arrange a beautiful display on her porch. Or have them draw her a driveway mural – get them to prepare a rough copy at home so they have a plan for their final masterpiece!


Shop Zum Zum for a useful Mother’s Day gift 🙂

Happy Mother's Day from Zum Zum!

Chef's Aprons - 5 pack $22.64

Oven Gloves $27.64

Flour Sack Towels - 10 pack $16.91

Kitchen Trolley - 300lb capacity $83.72

Digital Scale $84.52

Canadian Maple Butcher Block $39.57

Sagetra Cutting Board $17.91

Band-Aids - 210 pack $19.51

Infrared Thermometer $37.77

Isopropyl Alchohol 99% - 4 pack $14.18

Cambro Containers $27.94

Mixing Bowls - 2 pack $13.08

Full-size Steam Pan $17.41

Solid Steam Pan Cover $15.58

Chafing Dish Set $61.63

Roll Top Chafer $159.88


Earth Week 2021: “Together, We Can Restore Our Earth”

This is the theme for Earth Week 2021, together we can restore our earth.

How do WE do this? Seems like a massive project that requires worldwide participation, incredible planning and technical advances.

This of course would be ideal, as the environmental issues we are facing around the globe could be solved in no time with global cooperation.

Together we can individually restore the earth by making adjustments in our homes and daily life. Starting with the choices we make while shopping; how we get to the store, what products we choose to buy etc, all have a greater impact than we realize.

There are a ton of simple changes you can make that really would help restore the earth, perhaps slowly but it all adds up as you inspire others to do the same.

This week Zum Zum announced a new eco-friendly delivery option that reduces its carbon footprint within the GTA. If your delivery schedule is flexible, you now have the option to select “Deliver by 5PM” to ensure your order arrives via the most efficient route. As always, on the day of delivery you will receive our notification of the hour your delivery is scheduled.

While we’re all on stay at home orders, the idea of a flexible delivery schedule is especially appealing – one small change that will reduce the carbon emissions in your city!

In collaboration with our eco-friendly partner Cool Straw, Zum Zum will be handing out 400 packages of Beeswax Wraps in celebration of Earth Day!

Ditch the plastic wrap and use beeswax wraps for sandwiches, saving half an onion/avocado/tomato, to cover a bowl and so much more!

For more eco-friendly products and ways to reduce plastic in your home, check out coolstraw.ca


11 Ways to Save on Your Groceries

Healthy eating doesn’t need to be expensive, here are 11 ways to pad your wallet and avoid the temptations of take out (TLDR: it’s a bit of planning!)

  1. Build your meal plans around weekly sales to inspire variety in your diet.
  2. Learn the sale prices of items you buy often… Eventually you’ll know at a glance when a discount is actually worth stocking up on.
  1. Make a list and stick to it – hey, cliche advice can be concise!
  2. Buy Ontario fruits and vegetables in season. Stock up on the best prices during summer harvests and freeze your own fruit & veg at peak quality! Even just bulk freezing your most expensive and heavily consumed type of produce (looking at you, strawberries for smoothies) can inspire you to go all out in your bulk shops the next summer.
  1. Be assured by Penn State’s opinion on the quality of canned and frozen options: “Depending on the produce item, canning and freezing may actually preserve the nutrient value and even increase the availability of some nutrients to the body.”
  1. Shop in bulk where possible on your everyday staples (conveniently delivered by Zum Zum!)
  2. Avoid shopping when you’re hungry!
  1. Know your “forever foods” that will keep indefinitely in your pantry with proper storage. Stock up on basics like salt, pepper, sugar, rice and pasta on sale and never pay full price.
  1. Grow your own! If you can grow your own vegetables and herbs in the summer in your backyard or on your patio, you’ll not only have great tasting healthy food, you’ll gain a hobby and save your dollars!
  1. Refer to Canada’s food storage guidelines for recommendations on how long to store meat, dairy and produce in the fridge and freezer: apples can turn soft quickly when left at room temperature, best kept in the fridge. And we were recently surprised to learn that storing your tomatoes in the fridge isn’t a TOTAL criminal offense 😆
  2. Cook your own meals vs boxed meals or take out, you WILL amaze yourself with what you’re capable of! Have 10-15 trusted recipes on rotation that you can make in your sleep. And don’t ever feel defeated if you worry your meals aren’t gourmet or instagram ready! Is everyone fed?? You did great 🙂

Check out our fun and easy recipes that anyone can make, with Costco Business Centre savings delivered by Zum Zum!


A Month of Self-Reflection and Charity

Break your fast with Medjool Dates or Desert Palm Pitted Dates, delivered after sunset by your friends at Zum Zum! Best wishes for a Ramadan as bright as ever!

Recognized for its health, spiritual and psychological benefits, fasting for the month of Ramadan is considered by Muslims as a means to shift their focus away from life’s pleasures, and to empathize with others who are less fortunate.

Fasting teaches control and self-discipline over our immediate desires. When you learn how to say “no” to what’s generally permitted you control your impulses, and can resist what is forbidden.

Yes, even water is included in the fast. #NotEvenWater

Here’s a quick and funny video, that just goes to show as a new generation of young Muslims like soccer star Mohamed Salah break on to the world stage, they are introducing their traditions to a whole new audience (regardless of how superficially that new knowledge is shared!)

Now considering the famous Snickers candy ad campaign, “You’re not you when you’re hungry” – it’s safe to say that everyone can relate to the irritation or lethargy we feel from a lack of food and coffee. We’ll be extending our Muslim brothers and sisters a little extra empathy during their most sacred month!

See the Islamic Foundation of Toronto for more information.


If you “could eat a horse”, avoid the mall or feel remorse

We’ve all done this… It’s hard not to isn’t it?

Conventional wisdom is to have a light snack PRIOR to going to the grocery store to avoid those enticing, unplanned treats.

As we’re learning, you’re not safe from those impulse buys once you’ve left the grocery store either. A study published in Proceedings of the National Academy of Sciences has linked unsatisfied hunger with a desire to buy non-food items.

The authors explain how your grumbling tummy may be rumbling the cash right out of your wallet, by triggering your brain into acquisition mode: “We conclude that a basic biologically based motivation can affect substantively unrelated behaviors that cannot satisfy the motivation.”

“This presumably occurs because hunger renders acquisition-related concepts and behaviors more accessible, which influences decisions in situations to which they can be applied.”

Norbert Shwarz, study author and a provost professor at the university of Southern California clarifies, “In the case of hunger its pretty straightforward. If hunger means ‘I want to get food’ then ‘getting stuff’ may be on your mind. When you then have the opportunity to ‘get stuff’ you may take a few things that are available that have nothing to do with satisfying your hunger.”

Researchers studied 379 volunteers over five behavioural experiments. Their results indicate that your hunger level has a direct impact on the number of items you buy, even when those items won’t satiate your need for food.

One of the experiments involved analyzing receipts of shoppers exiting a department store. Data from the receipts showed those who were shopping on an empty stomach not only bought more non-food items than those who were full, but that hungry shoppers also spent more money overall.

So if you want to stay within budget, EAT before shopping in person or online! Snacks such as sliced fruit, nuts, and granola bars that contain healthy carbs, fats, and protein will keep your hunger at bay!

Zum Zum has you covered with a great selection of granola bars on sale this week, always convenient when you’re on the go!


Make Your Own Pizza!

Nothing fresher than a homemade pizza! Hot & crisp out of the oven – here’s a quick and easy recipe to make it happen!

You will need:

  • 1 tbsp active dry yeast
  • 1 tbsp salt
  • 8 cups flour
  • 3 cups water
  • Crisco or oil to grease pans
  • Toppings of choice…..basically whatever you have in the fridge!


  1. Combine yeast, salt and 6 cups of flour in mixing bowl. Using dough hook, slowly add warm water and mix until well combined. If needed, stop mixer and scrape sides. Add remaining flour, half a cup at a time and mix until flour is absorbed. Dough will be ready when no longer sticky to the touch and it comes off sides of bowl easily. This may take more or less flour and takes about 20 minutes to knead.
  2. When dough is ready, place it on counter and cut it into 4 portions (or 3 if using 3 large baking sheets) Form a ball and place each one in ziploc bag. Remove air and seal tightly. Let dough sit on counter for 2-3 hours. Dough will double in size and air will fill bag.
  3. Grease pan generously and heat oven to 420° F.
  4. Spread pizza dough starting from center and work outward slowly. Top with favourite toppings!
  5. Tips: Leave cheese off and add for the last 3 minutes of baking. Be careful not to get too close to the sauce as if it gets on the pan it will burn and stick. I drizzle olive oil over the dough before or after adding sauce.
  6. Bake pizza for 10 minutes, then drop oven temperature to 400° F. Remove pizza from the sheet and place directly on rack in your oven. Cook for another 3 minutes, browning and crisping the bottom. Remove from oven and place on cooling rack. Cook one pizza at a time to ensure even heat distribution.

Recipe from Zum Zum Food Contributor – Adriana Paolella @fortheloveoffoodandlife

For more of her recipes – cooklybookly.com/adrianapaolella


Honouring Our Canadian Heroes Who Laid Their Lives on Vimy Ridge

In 2003, the Government of Canada declared April 9th to be “Vimy Ridge Day”, in honour of the Battle of Vimy Ridge that took place in 1917, during the First World War. For the first time, all four divisions of the Canadian Expeditionary Force were assembled to fight as a corps, and the battle was made into a symbol of Canadian achievement and sacrifice.

The Canadian divisions were joined by the British 5th Infantry Division artillery, engineer and labour units, and supported to the north of the Souchez River by the 24th British Division I Corps, and by advancing XVII Corps to the south. The Canadian Corps received three times the artillery normally assigned to a corps for regular operations.

The attack began at 5:30am on Easter Monday, April 9th 1917, when every piece of artillery at the disposal of the Canadian Corps began firing in a synchronized barrage. Light field guns advanced in predetermined increments, 100 yards every three minutes in a non-stop bombardment, while medium and heavy howitzers established a series of standing barrages against known defensive systems further ahead. Before the night fell on April 12th 1917, the Corps was in firm control of the ridge.

The Canadian Corps suffered 10,602 casualties: 3,598 killed and 7,004 wounded. The defeated German Sixth Army suffered an unknown number of casualties, with approximately 4,000 Germans becoming Prisoners of War. The Germans did not attempt to recapture the ridge, including during the Spring Offensive, and it remained under British control until the end of the war.

The Canadian National Vimy Memorial resides on land granted to Canada in northern France. It is inscribed with the names of 11,285 Canadian soldiers who were listed as missing or presumed dead in France. It stands as a tribute to all who served their country in battle and gave their lives in the war. Veteran Affairs Canada maintains the memorial, see Veterans Affairs Canada for more information.


2½ Dozen Ways to Decorate Easter Eggs

“Behold, my friends, the spring is come; the earth has gladly received the embraces of the sun, and we shall soon see the results of their love.” — Sitting Bull

Got a lot of eggs? Why not put all of your eggs in one basket; a boiled egg in the morning is hard to BEAT. Here’s some egg-spiration that’ll make you want to take dip-dying eggs with the kids up a notch. Learn the Ukrainian technique for creating those gorgeous, intricate patterns from Naztazia on YouTube: here. Click on an image to view full size, Happy Easter!


Puff Pastry Apple Roses Recipe

The effort-to-rewards ratio on these little beauties provide an easy WOW for any gathering!



  1. Spray 6 cup muffin tin with non-stick spray and set aside. Quarter apples, slice thinly with peel on. Coat slices with 2 TBSP sugar, avoid breaking delicate pieces by gently shaking through rather than stirring in.
  2. Microwave on high for 90 seconds (or sauté on low heat 3-4 min until softened). Let sit for 10 minutes. Transfer to a strainer and drain over bowl for another 10 minutes, reserving apple juice in bowl.
  3. Remove puff pastry from refrigerator and place on lightly floured work surface. Roll into a 12″ x 9″ rectangle and cut into six 2″ x 9″ strips. Sprinkle with remaining 3 TBSP sugar and cinnamon, combined.
  1. Place slices along top edge of one strip, slightly overlapping, and ensuring skin side of apple sticks out over edge of dough.
  2. Fold up bottom half of dough over apples. Roll up pastry and smoosh dough together with your fingers at ends to seal edge. Place into muffin tin and repeat for remaining five strips.
  3. Refrigerate pastry in muffin tin 15-20 minutes. Preheat oven to 375˚F. (Remember puff pastry prefers polar temps to puff properly, or put simply PPPPTTPP :p)
  1. Bake 40 mins until light golden brown. Tent with foil after 25 mins if apples start browning too much.
  2. Meanwhile, add 1 tsp maple syrup to the reserved apple juice in bowl, microwave 90 seconds and set aside.
  3. Remove from oven and brush tops with syrup mixture. Return to oven 5-10 minutes, until golden. I hope you enjoy!

Photos by Micheile Henderson


My High Standards for Cotton Swabs

One of those “deals that aren’t really deals” are generic cotton swabs. I’ve bought store brand on sale, ignorant to the existence of one of the worst product designs I can think of: Plastic Applicator Cotton Swabs.

Too bendy, too wasteful, who came up with them anyway? I won’t dignify that scourge on humanity with a google search. I’ll just learn my lesson, and eventually use up these plastic applicators in craft projects, rather than as single-use disposables.

Looking for sales on Q-Tips to coincide with my PC Optimum bonus offers used to be a regular activity. Zum Zum has crossed that task off my list with access to Costco Business Centre’s incredible everyday savings of 20% on brand name Q-Tips.

And until April 2nd Zum Zum is delivering Costco’s limited time “Warehouse Instant Savings” of 38%!

CLICK HERE to stock up on earth friendly, all natural, sustainably sourced paperboard-applicator Q-Tips.

(Savings compared to the grocery store’s 500 pack @ $4.47)


Mozzarella Morsels

So, it only took me 32 years to learn the apparent common knowledge that bocconcini is NOT its own separate type of cheese. Translated from Italian, bocconcini means “morsels” or “small mouthful”, and Wikipedia describes “small mozzarella cheese balls the size of an egg.”

I just read Maclean’s local feature on fresh mozzarella. They visited the International Cheese Co. factory outlet in Toronto, where cheese marketed under the brand name Santa Lucia is made. The article from 2011 mentions their bocconcini’s win for “best mozzarella” at the seventh Canadian Cheese Grand Prix.

I have been hesitant to purchase Costco’s 1.5kg bulk tub of Santa Lucia Bocconcini Soft Cheese in fear of letting it go to waste. They’ve found my weakness though; I can’t pass up a 20% sale on fresh cheese. So I looked for a few resources that explain the best ways to freeze fresh mozzarella for use in sauces, melted on sandwiches or on pizza, etc. (Click to grab Santa Lucia Bocconcini 50g Balls or 10g Minis, on sale for $1.14/100g – compared to the grocery store at $2.19/100g, that’s 48% savings until Apr 11th!)

The freezer will change the texture from soft to crumbly – defrosted bocconcini will not be suitable in salads, but I’m partial to gooey melted cheese anyway. Slice before freezing, lay flat either on a tray or with pieces of wax paper between each slice. Defrost in the fridge 24 hours in advance, and pat dry with paper towel before melting on pizza to avoid a soggy crust. Skip defrosting and use directly from the freezer if excess moisture won’t ruin your dish.

Marinated bocconcini, so good it requires “the portion, plate it, and put it away method”: Recipe from Craving Something Healthy

Bread them & deep fry: Recipe from Mantitlement

Upgrade your pizza: Recipe from Love & Lemons

Let us know your favourite Santa Lucia Bocconcini recipes on Facebook or Instagram!


Unpopular Opinion: Tomatoes in the fridge?

I hope I don’t discredit myself in any connoisseur’s eyes by suggesting that you store your tomatoes in the fridge to extend their shelf life.

I know it’s not a subject typically open to debate – the fridge destroys the flavour of the tomato, turning it into a pointless ball of water, right?

Well… From my days as a grocery cashier I’ve learned that grocers store their excess tomatoes in a produce cooler. My fridge would be a few degrees colder than that, so I wondered what effect storing at a lower temperature would have.

Daniel Gritzer at Serious Eats has done an amazing deep dive into the subject, running blind taste tests on an impressive range of tomatoes, stored in different ways. He analyzes studies that consider how storage temperatures affect a tomato’s texture and its volatile aromatics.

Turns out, the flavour isn’t permanently neutralized by the cold environment! You simply want your tomatoes to fully ripen at room temperature on the counter first, allowing their flavour and aroma to develop. Then drastically extend your perfectly ripe tomatoes shelf life by storing them in the fridge!

Most of the flavour and aroma will return when the tomatoes once again reach room temperature. You’ll need to take them out about 30 minutes before you’re ready to eat, in order to enjoy a great deal more flavour than if you had eaten the tomatoes straight out of the fridge.

That’s a win-win: save money on a bulk buy, knowing you can extend the shelf life of your tomatoes AND enjoy the taste!


PRESS – Rosedale Livery to Delivery: Wholesale Grocery Savings Ride Across the GTA with Zum Zum

Rosedale Livery introduces Zum Zum Grocery Delivery: commercial-sized savings “chauffeured” from Costco Business Centre to the residential doorstep, with no membership required.

TORONTO, March 16, 2021 – Rosedale Livery Ltd. pivots into the GTA grocery delivery battleground with their latest ventureZum Zum, in order to fill an under-served niche in the delivery market: wholesale savings. Since March 2020, as travel essentially ceased due to the Covid-19 pandemic, Rosedale has seen a crushing 98% decrease in activity. As travel resumes, they are looking forward to regrowing their chauffeured services, meanwhile adapting their software systems to service the GTA’s growing demand for grocery delivery.

“We set up an online storefront, and launched Zum Zum on June 6, 2020,” said Craig McCutcheon, CEO of Rosedale Livery, and founder/CEO of Zum Zum. “Our customers have shared their appreciation for our careful handling of their groceries throughout the pandemic, trusting our forty years of ‘white glove’ service standards.”

Zum Zum delivers throughout the GTA – from Oshawa to Newmarket, to Burlington and everywhere between. Craig explained, “We have secured a fulfillment centre, where each order is sorted into pantry, ‘Refrigerate’ and ‘Freeze’ upon arrival in our environmentally friendly, recycled paper bags. More of our chauffeurs have stayed on the road, professionally delivering the orders and providing their touch of class.”

Zum Zum’s team recognized the unique value and inventory control of the Costco Business Centre in Scarborough over other suppliers that were considered, as 70% of the Business Centre’s products cannot be found any where else. The plan was to deliver the savings that a bulk shop offers – and save the labours of completing the trip that consumers would prefer to avoid, especially during Covid-19 challenges. Zum Zum’s AI dispatching system generates the routes, while ensuring each truck reaches its maximum efficiency and clients receive their orders at their selected time.

Craig explains how Rosedale’s previous investments in technology provided the ability to adapt in the pandemic landscape. “In 2013 we developed our proprietary AI dispatching platform ‘Boomerang’, and reduced our overhead by 40%. It was a true game changer, our AI eliminated the need for manual calculations in dispatching our fleet.”


From the Beginning: The Start of Rosedale Livery (Parent Company of Zum Zum)

Written by Douglas McCutcheon, founder of Rosedale Livery

I write this blog with the purpose of introducing you to the history of Rosedale Livery from its inception in May of 1981, to the present day. And to introduce you to ZUM ZUM.

The start of Rosedale Livery’s fleet, 1981

At the time I had two businesses. One was based in Toronto; Great Lakes Helicopters; and one was based in Los Angeles; Image Transform. These resulted in my travelling to various destinations throughout the USA and Ontario on a regular basis; and occasionally in Europe; spending at least half of the calendar year away from home. 

On a day in the Spring of 1980, I found myself needing to have a meeting with my attorney before I was to catch a flight. I called and asked if we could meet tomorrow, and the answer was “I am fully booked”. I asked when he normally arrived at the office and he told me usually at 7:00 am. I offered to pick him up at his home, by limousine, and we could meet in the car on the way to his office. He accepted.

I ordered a limo from Culliton Limousine. At the time it was the foremost limousine company in Toronto; a company that my father had used many times. After that trip was done, I asked the driver if he would stay with me while I completed some minor but necessary errands, and then drop me at the airport for my flight. “Yes”. That experience made my life so much simpler.

I kept in contact with the chauffeur. I used the service, and that driver, on a regular basis. We discussed the industry, and in particular his place within it. He was “Renting” his limousine and operating it within the platform of Culliton. I suggested the proposition that I buy a Stretch Limousine, and he operate it within the Culliton platform, with the caveat that with proper notice, he exclusively would drive me, in my limousine when needed in Toronto. He agreed. 

And that my friends was when what would become Rosedale Livery, was conceived. 

One Stretch Limousine. One Chauffeur. 

At that time, stretched limousines were the order of the day. The standard price was $40 per hour with a two hour minimum charge – designed / justified to cover the drive time before and after the trip; therefore the cost of a short trip was $80, and the price of a two hour trip was also $80. Chauffeurs were dressed simply in jackets and ties; no caps. 

My idea was to offer a prime service; with all chauffeurs dressed in matching uniforms; double breasted blue suits; a unique company tie; a chauffeurs cap; on time, (10 to 5 Minutes early) every time. As well, I concluded that a stretch limousine was (a) not necessary as the average load was 2 or 3 passengers, and (b) most customers would prefer to not be so ostentatious. And so the birth of the Lincoln sedan limousine. That vehicle was to become the vehicle of choice for all operators in Toronto, and for the vast majority of all operators North America wide. The rate would be $30 per hour, with a ½ hour ($15) minimum. 



Lentil Tuna & Avocado Salad

Aren’t we always looking for a twist on tuna? Well this is one so quick and easy you’ll look forward to lunch time! And here it is…..


  • 3/4 cup canned cooked or canned lentils, rinsed
  • 1 small avocado, cubed
  • 1 cup cherry tomatoes, halved
  • 2 celery stalks, thinly sliced
  • 1/2 bell pepper, sliced thinly


  • 1 tbsp olive oil
  • 1 tbsp apple cider vinegar
  • 1/4 tsp salt
  • 1 tbsp cilantro or parsley, chopped finely
  • 1 garlic glove, finely chopped
  • 1 tbsp maple syrup
  • 1 tbsp honey


  1. Combine the salad ingredients in mixing bowl
  2. Whisk vinaigrette ingredients in a bowl or put in airtight jar and shake vigorously. Pour over salad and mix and EAT!
  3. If you wish to prepare it in a glass jar for use at a later time, just pour the dressing into bottom of a 1L Mason jar. I like to use a jar that is slightly bigger than my salad so I can mix it easily.

Great salad to take on the go, for picnic lunch or a quick snack!

Tip – If dressing is refrigerated, the oil will solidify. So before adding to your salad, leave it out on the counter a few minutes prior. You can also add leftover shredded cooked chicken to change it up a bit.

Zum Zum food contributor – Adrianna Paolella @fortheloveoffoodandlife

Visit cooklybookly.com/adrianapaolella for more of her amazing recipes


Online grocery shopping: Say NO to delivery minimums with ZUM ZUM

Rather than needing to consider a dollar amount to reach delivery minimums, Zum Zum asks that you select a variety of items you’ll need this week to unlock all delivery windows.

It’s a system guided by our duty to minimize our impact on the environment. By ensuring all vehicles depart at 90%+ capacity, we optimize our miles driven and reduce carbon emissions.

I tend to start building my next cart soon after I’ve placed an order, continually adding to it through the week as I see what I need for my next delivery.

Without needing to consider delivery minimums, I stay disciplined in my bargain hunting. Instead of searching for the cheapest way to reach a target dollar (usually overspending on a single size treat), on the occasion I may want to top up my cart to access same day/next day delivery, I’ll grab some useful non-perishables at everyday savings of over 50%.

56% savings on coffee filters, and 54% savings on organic sugar are a few of my favourite go-tos if an extra item is ever needed. Savings are on regular priced items compared to nofrills.ca, current as of April 4th 2021. Stay tuned for regular updates that will ZUM IN on more of those fantastic Costco Business Centre everyday-deals!